Designed Brand, Logo, and Packaging for Noori Skincare
I led the brand, logo, and package design for Noori Skincare’s debut moisturizer, combining creative direction with strategic package design consulting. My work ensured the product’s visual identity and packaging aligned seamlessly with the brand’s values and market goals.
Graphic design, logo design, package design, manufacturing consultation
From digital to physical
I developed the full brand identity, logo, and packaging for Noori Skincare's debut moisturizer — taking it from a founder's vision to a shelf-ready product. Working directly with Dr. Amber Chaudhry, I led creative direction and served as a packaging consultant throughout, ensuring every design decision served both the brand story and the retail environment. I'm currently expanding the work across the full product line, including cleansers and sunscreens.
This project was an end-to-end packaging engagement. I designed the container, carton, and full visual identity for Noori's launch product, then guided the brand through the production process — converting all artwork to Pantone, preparing manufacturing-ready files, and collaborating with vendors to make sure what looked great on screen looked just as strong on shelf. The result is a cohesive product that communicates Noori's cultural roots and clean, contemporary positioning at a glance.
Final Manufacturing Designs
Final Digital Designs + Logo
Design Process:
The work started by hand — sketching forms, exploring typography, and building a visual language rooted in the brand's story. I explored packaging silhouettes that would stand out in a crowded skincare aisle without sacrificing practicality or sustainability. Logo development ran in parallel, with a focus on creating a mark that felt both culturally specific and broadly appealing. Every element — container, label, logo, color — was designed to work as a unified system, so the brand reads instantly and memorably at shelf.
