Happiness is a VW Beetle : Celebrating my family & joyful product consumption through risograph printing
Processes:
digital design | risograph printing | layout design
tools:
risograph printer | procreate
Design Goals:
“Western” ads for the VW Beetle and the Beetle itself were imported to “emerging markets”, like Libya and Pakistan, without any localized ads. There was very little capitalistic importance given to the consumers of these countries. However, when I went through my family photographs, it’s clear that this VW Beetle was a part of our family. It was in every photograph, and it enabled mobility, movement, and travel. I wanted to highlight the dichotomy between the black & white “western” ads and the joyful product usage evident in my family photographs even when they weren’t the ones being “designed for”.
These are photos of my maternal grandparents, mother, and uncle. Thank you to my dear sister, Moizza Shabbir, for archiving our wonderful family history. This work was created as a part of Advanced Creative Studies — a small, art studio critique class taught by David Kelley & Scott Doorley.
